In a number of this blog’s previous posts, I’ve jumped into some of the more specific aspects of sustainable events, like how to manage your event according to ISO 20121, or the pros and cons of using carbon offsets. With a mind for the basics, I’d like to go back and answer the fundamental question: What is […]
Category: Event Sustainability 101
Carbon Offsets Strategy for your Next Green Event
In my previous post, Sustainable event management with ISO 20121:2012, I mentioned the importance of avoiding any form of “green washing” while planning an event. To this point, it’s appropriate to bring up the concept of carbon offsets and their use (or misuse) in green events. Carbon offsets are commonly used by green event planners to […]
An Introduction to ISO 20121: Sustainable Event Management Systems
ISO 20121:2012 is an international standard for sustainable event management. If you’re planning on hosting a sustainable or “green” event that is both comprehensive and credible in its implementation, this really is the standard you need to know. Ask yourself this: Do I supply products or services to the events industry? Does my organization plan […]
Event Planning SWOT Analysis
We help event planners build better businesses by being able to organize more sustainable events. Here is a quick SWOT analysis for your event planning business and a look at the green meetings / sustainable events opportunity: Strength The projected growth rate for the event planning marketplace is significant (e.g. 44% growth in its labor market […]