We help event planners build better businesses by being able to organize more sustainable events. Here is a quick SWOT analysis for your event planning business and a look at the green meetings / sustainable events opportunity:
The overall growth in the events marketplace represents an increased competitive element. New event planners must have a way of differentiating themselves from the competition.
To differentiate your brand by planning green meetings (or sustainable events), all while capitalizing on the increasing popularity of corporate sustainability.
There is a risk that you plan your sustainable events in an unsubstantial and meaningless way; “green washing,” in other words. It’s about a lot more than banning bottled water and going paperless!
The event planning SWOT analysis given above is short, but the idea is to get you thinking. If you have a penchant for “green” or sustainability, why not think about planning events in such a manner?