Event Sustainability is not about Love of Nature – it’s BIG Business!

For the love of nature? Yeah right! Event sustainability, like corporate sustainability, is all about business. There are no granola eating, tie-dye wearing, tree hugging hippies in this mix. You see, corporate sustainability is BIG business (click on any of the logos below to be directed to their corporate sustainability website): Large companies like these […]

Event Planning SWOT Analysis

We help event planners build better businesses by being able to organize more sustainable events. Here is a quick SWOT analysis for your event planning business and a look at the green meetings / sustainable events opportunity: Strength The projected growth rate for the event planning marketplace is significant (e.g. 44% growth in its labor market […]

Making a Sustainable Destination of Montréal with Hydroelectric Power

When choosing where to host your event, have you ever thought to consider the nature of the destination city’s source of electricity? I came across an article the other day that was on a blog dedicated strictly to the topic of sustainable destinations. The blog’s author, Shawna McKinley, was interviewing a featured expert from Tourisme Montréal – Marion Ancel. […]

Event Planning Job Outlook: 44% Growth by 2020

I came across this little statistical gem the other day on the United States Department of Labor’s website: the job outlook for “meeting, convention and event planners” looks great, with a projected 44% increase in employment between 2010 and 2020. When you compare that with the average growth rate for all occupations, at 14%, you can see […]